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What is eCPM for Publishers? A Five-Minute Guide for Those Earning Online
It won’t be too bold to claim eCPM as one of the critical metrics for money-making websites. So what is eCPM for publishers? In bare outlines, it shows how much money you earn per 1,000 ad impressions and gives valuable insight into your website performance. But you certainly need to dive a bit deeper, right?
This guide will lay out an effective way for publishers to measure ad performance. You will learn how to calculate eCPM, what a good eCPM is and how it differs from the traditional “cost-per-mille”